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The level of use of radio advertisement and return on investment of the selected establishments in the municipality of Bansalan / (Record no. 4811)

MARC details
000 -LEADER
fixed length control field nam a22 7a 4500
001 - CONTROL NUMBER
control field 0042
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170814151655.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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040 ## - CATALOGING SOURCE
Transcribing agency UM Bansalan College LIC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number BT/am741m/2011
100 ## - MAIN ENTRY--PERSONAL NAME
9 (RLIN) 6346
Personal name Ampoloquio, Rhoxann S.
245 ## - TITLE STATEMENT
Title The level of use of radio advertisement and return on investment of the selected establishments in the municipality of Bansalan /
Statement of responsibility, etc. by Rhoxann S. Ampoloquio, Mee Grace D. Cadeño, June Jane L. Cayeta, Ethil O. Culango.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. -- Davao del Sur:
Name of publisher, distributor, etc. UM Bansalan College,
Date of publication, distribution, etc. 2011
300 ## - PHYSICAL DESCRIPTION
Extent i, 35p.:
Dimensions 29cm.
520 3# - SUMMARY, ETC.
Summary, etc. This study was conducted to determine the Level of Use of Radio Advertisement and Return on Investment of the Selected Establishment in the Municipality of Bansalan. The descriptive correlation method was used in the study. The study was conducted in the Municipality of Bansalan with a total of twenty eight (28) business owners were taken as a respondents. The study found out that the level of use of radio advertisement has an overall mean of 3.90 and the level of return on investment has an overall mean of 32.79. Based from the findings of the study, the researchers would like to recommend to the business owners that it is a good idea to use radio advertisement as an advertisement tool in promoting its business and it gives a high return for their business. This study can further be improved if all establishments in the municipality of Bansalan were open to the idea of measuring their earnings through radio ads.
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN) 6350
Personal name Cardeño, Mee Grace D.
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN) 6352
Personal name Culango, Ethil O.
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN) 6351
Personal name Cayeta, June Jane L.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Bansalan Thesis
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Current library Date acquired Inventory number Total Checkouts Full call number Date last seen Price effective from Koha item type
    Dewey Decimal Classification   Not For Loan UM Bansalan College LIC 08/14/2017 0042   BT/am741m/2011 08/14/2017 08/14/2017 Bansalan Thesis