Client preference of coffee shop in Digos City: Aconjoint analysis / (Record no. 5716)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 7a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180215133425.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180215b xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UM Bansalan College LIC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | BT/P17c/2017 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 7420 |
| Personal name | Palarisan, Tedde Albert R. |
| 245 ## - TITLE STATEMENT | |
| Title | Client preference of coffee shop in Digos City: Aconjoint analysis / |
| Statement of responsibility, etc. | by Tedde Albert R. Palarisan, John Ray G. Guya, Jay ar B. Tilad. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | --Digos City: |
| Name of publisher, distributor, etc. | UM Digos College, |
| Date of publication, distribution, etc. | c2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | i, 53p. : |
| Other physical details | ill, ; |
| Dimensions | 28cm. |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | The purpose of this study was to determine the clients preference of coffee shops in Digos City and to determine the relative importance of the following attributes in determining the client preference of coffee shops in Digos City - location, price, and ambiance. It also aimed to determine the aggregate utility model of clients preference for a coffee shop in Digos City and lastly to determine the most preferable combination of attributes of a coffee shop. Result revealed that most of the respondents were female, age from 15 to 25 years old, single, college graduate and employed. Location of the coffee shop is the most important attribute, followed by ambiance and the least important is the price. Moreover, the most preferable location for a coffee shop with music, and lastly, the most preferable price for coffee in a coffee shop is within the usual price. Using the conjoint analysis, it was revealed that the combination of attribute levels for coffee shop located along the usual price. And the least preferred combination of attributes is the Card ID 5, which is a coffee shop that is in the mall, themed coffee shop with music and with a price that was higher than the usual price. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 7439 |
| Personal name | Guya, John Ray G. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 7440 |
| Personal name | Tilad, Jay ar B. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Bansalan Thesis |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | UM Bansalan College LIC | Book Cart | 02/15/2018 | 0316 | BT/P17c/2017 | BT0316 | 02/15/2018 | 02/15/2018 | Bansalan Thesis |