Effectiveness of promotional strategies of selected hotels in Digos City / (Record no. 5740)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01431nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240223111504.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180219b xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UM Bansalan College LIC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | BT/G94e/2017 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 7573 |
| Personal name | Guinang, Vanessa Pearl |
| 245 ## - TITLE STATEMENT | |
| Title | Effectiveness of promotional strategies of selected hotels in Digos City / |
| Statement of responsibility, etc. | by Vanessa Pearl Guinang, Harah Mae C. Bantilan, Maricar P. Bulado. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | --Digos City: |
| Name of publisher, distributor, etc. | UM Digos College, |
| Date of publication, distribution, etc. | c2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | i, 40p. : |
| Other physical details | ill. ; |
| Dimensions | 28cm. |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | The study aimed to determine the effectiveness of promotional strategies of selected hotels in Digos City. Descriptive method was used by collecting through validated survey questionnaries the which were distributed to 300 respondents Digos City. Result on the profile of respondents reveal that the level of effectiveness on promotional strategies of the selected hotels in Digos City in terms of advertising and sales promotion is both high. The level effectiveness of the promotional strategies of the selected hotels in Digos City is high. The level of respondents in terms of the level of effectiveness of the promotional strategies is high. There is no significant difference in the level of effectiveness of the promotional strategies in terms of Gender, age and occupation. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 7574 |
| Personal name | Bantilan, Harah Mae C. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 7575 |
| Personal name | Bulado, Maricar P. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Bansalan Thesis |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | UM Bansalan College LIC | Book Cart | 02/19/2018 | 0318 | BT/G94e/2017 | BT0318 | 02/19/2018 | 02/19/2018 | Bansalan Thesis |