Factors affecting custumer's perception in choosing jeans quality product / (Record no. 5742)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 7a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180219165612.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180219b xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UM Bansalan College LIC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | BT/F39f/2017 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 7580 |
| Personal name | Ferolino, Alcy Jane G. |
| 245 ## - TITLE STATEMENT | |
| Title | Factors affecting custumer's perception in choosing jeans quality product / |
| Statement of responsibility, etc. | by Alcy Jane G. Ferolino, Mae Joy B. Medina, Jayson C. Gillado. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | --Digos City: |
| Name of publisher, distributor, etc. | UM Digos College, |
| Date of publication, distribution, etc. | c2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ii, xip. : |
| Other physical details | ill. ; |
| Dimensions | 28cm. |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | This study was conducted to determine the factors that influence customers brand preference for jeans availed in the market to bring forth some findings that would guide market firms to conceptualize and formulate strategies for the betterment of their own business. It employed a descriptive correlation comparative research design. The result revealed that the respondents were undecided or unsure in their perception if the indicated factors: physical and psychological considerations really influence their brand preference for jeans. However, the researchers found out that there is a significant difference between physical and psychological branding of the customers to the product. In terms of the level of customers preference for brand of jeans with regards to satisfaction, the researchers found out that satisfaction has a mean score of 3.51 which is interpreted as the respondents agreed or favored that brand preference among customers to the product is manifested. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 7581 |
| Personal name | Medina, Mae Joy B. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 7582 |
| Personal name | Gillado, Jayson C. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Bansalan Thesis |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | UM Bansalan College LIC | Book Cart | 02/19/2018 | 0319 | BT/F39f/2017 | BT0319 | 02/19/2018 | 02/19/2018 | Bansalan Thesis |