Promotional strategies and consumer biying behavior of tenagers of different department stores in Digos City / (Record no. 5770)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 7a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180226172350.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180220b xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UM Bansalan College LIC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | BT/C11p/2017 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 7663 |
| Personal name | Cagampang, Jeniza T. |
| 245 ## - TITLE STATEMENT | |
| Title | Promotional strategies and consumer biying behavior of tenagers of different department stores in Digos City / |
| Statement of responsibility, etc. | by Jeniza T. Cagampang, Cris D. Padilla, Cidy J. Linao. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | --Digos City: |
| Name of publisher, distributor, etc. | UM Digos College; |
| Date of publication, distribution, etc. | c2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | i, 40p. : |
| Other physical details | ill, ; |
| Dimensions | 28cm. |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | This study aimed to determine the relationship of the level of promotional strategies of different department stores and the level of consumer buying behavior of teenagers. Further, this has incorporated the search of the level of promotional strategies namely: price, product features and type of promotion. Additionally, the level of consumer buying behavior in terms of clothing, shoes, mobile phone, fashion accessories and laptop. However, the statistical tools that were used by the two variables were the frequency, percentage and rank. With 200 respective teenagers in Digos City. Results reveal that teenagers agree that there is significant relationship between promotional strategies and level of consumers buying behavior in different department stores in Digos City. Lastly, the null hypothesis which stated that there is no significant relationship between promotional strategies of different department stores and level of consumers buying behavior of teenagers, leads to its rejection. This is indicated with high positive relationship between the two. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 7673 |
| Personal name | Padillo, Cris D. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 7674 |
| Personal name | Linao, Cindy J. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Bansalan Thesis |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | UM Bansalan College LIC | Book Cart | 02/20/2018 | 0322 | BT/C11p/2017 | BT0322 | 02/20/2018 | 02/20/2018 | Bansalan Thesis |