Principles of marketing / (Record no. 92)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01306nam a22002297a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 6314 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250125155537.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160825b xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UM Bansalan College LIC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | Revised edition |
| Classification number | BFil.658.8 |
| Item number | M46p |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 216 |
| Personal name | Medina, Roberto G. |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc. | Roberto G. Medina |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Revised Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Manila City : |
| Name of publisher, distributor, etc. | Rex Book Store, |
| Date of publication, distribution, etc. | c2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 326p.: |
| Other physical details | ill.; |
| Dimensions | 22cm. |
| 362 ## - DATES OF PUBLICATION AND/OR SEQUENTIAL DESIGNATION | |
| Dates of publication and/or sequential designation | c.9 |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index and references |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1. An overview of marketing. --Chapter 2. Consumer behavior. --Chapter 3. The buying behavior of organizational markets. --Chapter 4. Market segmentation and targeting. --Chapter 5. Marketing research and information system. --Chapter 6. The product. --Chapter 7. The price. --Chapter 8. Marketing channel. --Chapter 9. Physical distribution. --Chapter 10. retailing and wholesaling. --Chapter 11. Personal selling. Chapter 12. Advertising, Public Relation and sale promotion. --Chapter 13. Services marketing and Non-Business marketing. --Chapter 14. International Marketing. --Chapter 15. Marketing Planning and control. --Chapter 16. Marketing and society. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 4371 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Bansalan Filipiniana |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Koha item type | Shelving location | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | UM Bansalan College LIC | 08/25/2016 | 6314 | BFil. 658.8 M46p 2015 | 6314 | 08/25/2016 | c.1 | Bansalan Filipiniana1 | |||||||
| Dewey Decimal Classification | UM Bansalan College LIC | 08/25/2016 | 6315 | BFil. 658.8 M46p 2015 | 6315 | 08/12/2020 | c.2 | Bansalan Filipiniana1 | |||||||
| Dewey Decimal Classification | UM Bansalan College LIC | 08/25/2016 | 6316 | 4 | BFil. 658.8 M46p 2015 | 6316 | 08/12/2020 | c.3 | Bansalan Filipiniana1 | Book Cart | 01/22/2019 | ||||
| Dewey Decimal Classification | UM Bansalan College LIC | 08/25/2016 | 6317 | 8 | BFil. 658.8 M46p 2015 | 6317 | 08/12/2020 | c.4 | Bansalan Filipiniana1 | Book Cart | 01/30/2019 | ||||
| Dewey Decimal Classification | UM Bansalan College LIC | 08/25/2016 | 6318 | 2 | BFil. 658.8 M46p 2015 | 6318 | 08/12/2020 | c.5 | Bansalan Filipiniana1 | Book Cart | 06/25/2018 | ||||
| Dewey Decimal Classification | UM Bansalan College LIC | 08/25/2016 | 6319 | 3 | BFil. 658.8 M46p 2015 | 6319 | 06/21/2019 | c.6 | Bansalan Filipiniana1 | Book Cart | 06/20/2019 | ||||
| Dewey Decimal Classification | UM Bansalan College LIC | 08/25/2016 | 6320 | 4 | BFil. 658.8 M46p 2015 | 6320 | 08/12/2020 | c.7 | Bansalan Filipiniana1 | Book Cart | 06/21/2019 | ||||
| Dewey Decimal Classification | UM Bansalan College LIC | 08/25/2016 | 6321 | 3 | BFil. 658.8 M46p 2015 | 6321 | 08/12/2020 | c.8 | Bansalan Filipiniana1 | Book Cart | 02/04/2019 | ||||
| Dewey Decimal Classification | UM Bansalan College LIC | 08/25/2016 | 6322 | 6 | BFil. 658.8 M46p 2015 | 6322 | 08/12/2020 | c.9 | Bansalan Filipiniana1 | Book Cart | 02/01/2019 |