Paliwoda, Stanley J. <br/><br/>
The essence of international marketing/ 
by Stanley J. Paliwoda 
 - New York:  Prentice Hall,  c1994. 
 - vii,164p.  227cm. 
<br/><br/> Includes bibliography and index 
<br/><br/>1. People  --2. Process  --3. Power  --4. Product/service  --5. Promotion and publicity  --6. Pricing  --7. Place of sale/ distribution  --8. Planning and control  --9. Precedents. 
<br/><br/><label>ISBN: </label>0-13-284803-1 
<br/><br/><label>Subjects--Personal Names: </label><br/> 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Subjects--Facted Index Terms: </label>
<br/><br/><label>Dewey Class. No.: </label>BCir. 658.848  / P176e