Basalan, Ma. Nancy T. <br/><br/>
Marketing basics:  A modular approach / 
by Ma. Nancy T. Basalan 
 - Manila City  Rex Book Store,  c2014 
 - ix, 117p.:  ill.;  25.5cm 
 - c2014 
<br/><br/> include index 
<br/><br/>Module 1. -- The value of marketing -- 2. The environment of business -- 3. Market segmentation -- 4. Consumer buying behavior -- 5. Understanding product --  6.. Product pricing -- 7. Product distribution -- 8. Product promotion -- 9. Careers in marketing . 
<br/><br/><label>ISBN: </label>978-971-23-6820-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>BFil. 658.8  / B183m