TY  - BOOK
AU  - Basalan, Ma. Nancy T.
TI  - Marketing basics: A modular approach 
SN  - 978-971-23-6820-2
U1  - BFil. 658.8 
PY  - 2014///
CY  - Manila City
PB  - Rex Book Store
KW  - Marketing
N1  - include index; Module 1. -- The value of marketing -- 2. The environment of business -- 3. Market segmentation -- 4. Consumer buying behavior -- 5. Understanding product --  6.. Product pricing -- 7. Product distribution -- 8. Product promotion -- 9. Careers in marketing
ER  -