Hoyer, Wayne D. <br/><br/>
Consumer behavior/ 
by Wayne D. Hoyer 
 - Second edition 
 - Australia:  Cengage,  c2021 
 - xix,446 pages:  illustrated;  24 cm 
 - c2021 
<br/><br/> includes Glossary and Index 
<br/><br/>An introduction to consumer behaviour -- The psychological core -- The process of making decisions -- The consumer's culture  -- Consumer behaviour outcomes and issues  
<br/><br/><label>ISBN: </label>978-0170439978 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Consumer behavior<br/> Consumer's preferences <br/> Consumer profiling<br/> Marketing
<br/><br/><label>Dewey Class. No.: </label>BCir. 658.834  / H867c