Hair, Jr., Joseph F., author <br/><br/>
Essentials of marketing analytics /  
by Joseph F. Hair, Jr., Dana E. Harrison and Haya Ajjan 
 - International student edition 
 - New York :  McGraw Hill LLC,   c2024 
 - xviii, 473 pages :  illustrations ;  27 centimeters 
 - c2024 
<br/><br/>Includes bibliographical references. 
<br/><br/>1. Overview of marketing analytics and data management. -- 2. Exploring and visualizing data patterns. -- 3. Analytical methods for supervised learning. -- 4. Analytical methods for unsupervised learning. -- 5. Emerging analytical approaches. 
<br/><br/><label>ISBN: </label>978-1-266-93162-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing -- Data processing
<br/><br/><label>Dewey Class. No.: </label>BCir. 658.05  / H1274e