TY  - BOOK
AU  - Hair, Jr., Joseph F., author
AU  - Harrison, Dana E.
AU  - Ajjan, Haya
TI  - Essentials of marketing analytics / 
SN  - 978-1-266-93162-8
U1  - BCir. 658.05 International student edition
PY  - 2024///
CY  - New York
PB  - McGraw Hill LLC, 
KW  - Marketing
KW  - Marketing -- Data processing
N1  - Includes bibliographical references; 1. Overview of marketing analytics and data management. -- 2. Exploring and visualizing data patterns. -- 3. Analytical methods for supervised learning. -- 4. Analytical methods for unsupervised learning. -- 5. Emerging analytical approaches
ER  -