Alminar-Mutya, Ruby F., author <br/><br/>
Understanding marketing research /  
by Ruby F. Alminar-Mutya 
 - Intramuros, Manila :  Unlimited Books Library Services and Publishing, Inc.,   c2024 
 - x, 255 pages :  illustrations ;  27 centimeters 
 - c2024 
<br/><br/>Includes bibliographical references. 
<br/><br/>1. Basic research and marketing research. -- 2. Type of research and the research problem. -- 3. Formulating the marketing research problem and proposal. -- 4. Marketing research data collection. -- 5. The marketing research study report. 
<br/><br/><label>ISBN: </label>978-621-427-148-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Research 
<br/><br/><label>Dewey Class. No.: </label>BFil. 658.8  / Al66u