Understanding marketing research - Alminar-Mutya, Ruby F., author (Intramuros, Manila : Unlimited Books Library Services and Publishing, Inc., 2024)
1. Basic research and marketing research. -- 2. Type of research and the research problem. -- 3. Formulating the marketing research problem and proposal. -- 4. Marketing research data collection. -- 5. The marketing research study report.
Includes bibliographical references.
Keywords: Marketing -- Research