Advanced marketing management - Abante, Marmelo V., author; Julianes, Melchor S. (Intramuros, Manila : Unlimited Books Library Services and Publishing, Inc., 2024)
1. An overview of strategic marketing. -- 2. Strategic marketing planning and analysis. -- 3. Consumer behavior and market research. -- 4. Brand management and innovation. -- 5. Integrated marketing communications. -- 6. International and global marketing. -- 7. Emerging trends in marketing. -- 8. marketing analytic and decision making. -- 9. Marketing leadership and change management. -- 10. Capstone project and presentations .
Includes bibliographical references.
Keywords: Marketing -- Management