TY  - BOOK
AU  - Abante, Marmelo V., author
AU  - Julianes, Melchor S.
TI  - Advanced marketing management / 
SN  - 978-621-427-169-6
U1  - BFil. 658.8 
PY  - 2024///
CY  - Intramuros, Manila
PB  - Unlimited Books Library Services and Publishing, Inc.
KW  - Marketing -- Management
N1  - Includes bibliographical references; 1. An overview of strategic marketing. -- 2. Strategic marketing planning and analysis. -- 3. Consumer behavior and market research. -- 4. Brand management and innovation. -- 5. Integrated marketing communications. -- 6. International and global marketing. -- 7.  Emerging trends in marketing. -- 8. marketing analytic and decision making. -- 9. Marketing leadership and change management. -- 10. Capstone project and presentations
ER  -