TY  - BOOK
AU  - Lagare, Rexcel, author
TI  - International business management
SN  - 978-177469-728-3
U1  - BCir. 658 
PY  - 2024///
CY  - Burlington, Ontario
PB  - Toronto Academic Press, 
KW  - Business - Management
N1  - Includes bibliographical references and index; 1. International business: concept, definition, and characteristics. -- 2. Theories of international trade. -- 3. International business environment. -- 4. Entry strategies in international marketing. -- 5. Foreign direct investment. -- 6. Mncs in international business. -- 7. Marketing research in international business
ER  -