Zeithaml, Valarie A.,author <br/><br/>
Services marketing :   Integrating customer focus  across the firm / 
by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler and Martin Mende 
 - Eight edition 
 - New York :  McGraw Hill LLC,   c2024 
 - xxvi, 531 pages :  illustrations ;  25 centimeters 
 - c2024 
<br/><br/>Includes index. 
<br/><br/>1. Foundation of service marketing. -- 2. Focus on the customer. -- 3. Understanding the customer requirements. -- 4. Aligning service design and standard. -- 5. Delivering and performing service. -- 6. Managing service promises. -- 7. Service trends: AI, robotics, and the bottom line.   
<br/><br/><label>ISBN: </label>978-1-266-28715-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing	<br/>Customer services
<br/><br/><label>Dewey Class. No.: </label>BCir. 658  / Se695