Sales management : Analysis and decision making /
by Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker, Jr., and Michael R. Williams
- Eleventh edition
- New York : Routledge, c2024
- xviii, 350 pages : color illustrations ; 25 centimeters
- c2024
Includes index.
1. Describing the personal selling function. -- 2. Defining the strategic role of the sales function. -- 3. Developing the salesforce. -- 4. Directing the salesforce. -- 5. Determining the salesforce effectiveness and performance.