TY  - BOOK
AU  - Ingram, Thomas N., author
TI  - Sales management: Analysis and decision making 
SN  - 978-1-03-242635-8
U1  - BCir. 658.8/1 Eleventh edition 
PY  - 2024///
CY  - New York
PB  - Routledge
N1  - Includes index; 1. Describing the personal selling function. -- 2.  Defining the strategic role of the sales function. -- 3. Developing the salesforce. -- 4. Directing the salesforce. -- 5. Determining the salesforce effectiveness and performance.
ER  -