Aashima, Mittal, author <br/><br/>
Services marketing / 
by Aashima Mittal and Ayushi Sethi 
 - New Delhi :  Nisha Scientific,   c2023 
 - vii, 292 pages :  illustrations ;  22 centimeters 
 - c2023 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>1. The emergence of service economy. -- 2. Marketing matrix. -- 3. Services markerting matrix. -- 4. Service buying behavior. -- 5. Service quality.  
<br/><br/><label>ISBN: </label>978-93-93274-16-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing	
<br/><br/><label>Dewey Class. No.: </label>BCir. 658  / M6977s