TY  - BOOK
AU  - Aashima, Mittal, author
AU  - Sethi, Ayushi
TI  - Services marketing
SN  - 978-93-93274-16-8
U1  - BCir. 658 
PY  - 2023///
CY  - New Delhi
PB  - Nisha Scientific, 
KW  - Service industries--Marketing	
N1  - Includes bibliographical references and index; 1. The emergence of service economy. -- 2. Marketing matrix. -- 3. Services markerting matrix. -- 4. Service buying behavior. -- 5. Service quality.
ER  -