Stephens, Debra L., author <br/><br/>
Essentials of consumer behavior :   An applied approach / 
by Debra L. Stephens 
 - Second edition 
 - New York :  Routledge,  c2023 
 - viii, 215 pages :  22 centimeters 
 - c2023 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>1. Fundamental concepts in consumer behavior. -- 2. How consumers create meaning. -- 3. Customer welfare. -- 4. Shift in technology and consumer values. 
<br/><br/><label>ISBN: </label>978-0-367-42686-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers - Attitudes (Psychology)<br/>Consumers 
<br/><br/><label>Dewey Class. No.: </label>BCir. 658.8/342  / St437e