TY  - BOOK
AU  - Stephens, Debra L., author
TI  - Essentials of consumer behavior : : An applied approach 
SN  - 978-0-367-42686-6
U1  - BCir. 658.8/342 Second edition
PY  - 2023///
CY  - New York
PB  - Routledge
KW  - Consumers - Attitudes (Psychology)
KW  - Consumers
N1  - Includes bibliographical references and index; 1. Fundamental concepts in consumer behavior. -- 2. How consumers create meaning. -- 3. Customer welfare. -- 4. Shift in technology and consumer values
ER  -