The best way to name a new product  

 - United States of America :  Harvard Business School Publishing Corporation,  c2023 
 - pages 17-28 :  illustrations ;  26 centimeters 
 -  Harvard Business Review  Volume 101, Number 1 (January - February 2023) .
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products<br/>Business
<br/><br/><label>Dewey Class. No.: </label>BPer. 650  / H261