TY  - SER
AU  - Kim, W. Chan
AU  - Mauborgne, Renee
TI  - Innovation doesn't have to be disruptive
U1  - BPer. 650 
PY  - 2023///
CY  - United States of America
PB  - Harvard Business School Publishing Corporation
KW  - Business
KW  - Markets
ER  -