Fantini, Fabrizio <br/><br/>
Analytics for marketers / 
by Fabrizio Fantini and Das Narayandas 
 - United States of America :  Harvard Business School Publishing Corporation,  c2023 
 - pages 82-91 ;  illustrations :  26 centimeters 
 -  Harvard Business Review  Volume 101, Number 3 (May - June 2023) .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business - Technology
<br/><br/><label>Dewey Class. No.: </label>BPer. 650  / H261