Stengel, jim <br/><br/>
How brand building and performance marketing can work together /  
by Jim Stengel, Cait Lamberton and Ken Favarro 
 - United States of America :  Harvard Business School Publishing Corporation,   C2023 
 - pages 125-135 ;  illustrations :  26 centimeters 
 -  Harvard Business Review  Volume 101, Number 3 (May-June 2023) .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business<br/>Management
<br/><br/><label>Dewey Class. No.: </label>BPer. 650  / H261