TY  - SER
AU  - Stengel, jim
AU  - Lamberton, Cait
AU  - Favaro, Ken
TI  - How brand building and performance marketing can work together / 
U1  - BPer. 650 
PY  - 2023///
CY  - United States of America
PB  - Harvard Business School Publishing Corporation, 
KW  - Business
KW  - Management
ER  -