Fink, Kaley, editor <br/><br/>
Brand management / 
edited by Kaley Fink 
 - New Delhi :  Discovery Publishing House,  c2025 
 - v, 243 pages ;  22 centimeters 
<br/><br/> Includes bibliographical references and index. 
<br/><br/>Contents: 1. The Holistic Vision of Brand Management.-- 2. Exploring the Effects of Brand Risk Management Activities on Brand Security: A Perspective from Innovation Stimulus as a Moderator.-- 3. Branding: Too often Overlooked in Disruptive Innovation and Social Purpose Arenas.-- 4. Invented Corporate Heritage Brands.-- 5. Competition Between Private Labels and National Brands in a Multichannel Retailer.-- 6. Celebrity Endorsement: Developing A Brand Image in Housing Ads.-- 7. Managing and Building B2B SME Brands: An Emerging Market Perspective.-- 8. Redefining Brand Hijacking from a Non-collaborative Brand Co-creation Perspective.-- 9. Corporate Heritage Brands, Augmented Role Identity and Costumer Satisfaction.-- 10. To be (Family): The Familiness Effect Over Brand Authenticity Posts on Social Media and Consumer Engagement Relationship.-- 11. Brand Orientation: A Systematic Literature Review and Research Agenda  
<br/><br/><label>ISBN: </label>978-81-19677-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products
<br/><br/><label>Dewey Class. No.: </label>BCir. 658.827   / B733