Tiwari, Sunil, author <br/><br/>
Strategic international marketing / 
by Sunil Tiwari and Richa Tiwari 
 - Burlington, ON :  Society Publishing,   c2025 
 - xv, 205 pages ;  22 centimeters 
<br/><br/> Includes index. 
<br/><br/>1. Introduction to Strategic International Marketing.-- 2. Market Research in International Marketing.-- 3. Entry Strategies in International Marketing.-- 4. Developing Marketing Strategies for Global Markets.-- 5. Managing Products and Services in International Markets.-- 6. International Marketing Ethics and Corporate Social Responsibility.-- 7. Global Brand Management.-- 8. International Marketing Communication.-- 9. International Marketing Metrics and Performance Evaluation.-- 10. Future Trends in Strategic International Marketing. 
<br/><br/><label>ISBN: </label>978-1-77956-379-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Multinational corporations
<br/><br/><label>Dewey Class. No.: </label>BCir. 685.8   / T453s