TY  - BOOK
AU  - Tiwari, Sunil, author
TI  - Strategic international marketing
SN  - 978-1-77956-379-8
U1  - BCir. 685.8  
PY  - 2025///
CY  - Burlington, ON
PB  - Society Publishing, 
KW  - Marketing
KW  - Multinational corporations
N1  - Includes index; 1. Introduction to Strategic International Marketing.-- 2. Market Research in International Marketing.-- 3. Entry Strategies in International Marketing.-- 4. Developing Marketing Strategies for Global Markets.-- 5. Managing Products and Services in International Markets.-- 6. International Marketing Ethics and Corporate Social Responsibility.-- 7. Global Brand Management.-- 8. International Marketing Communication.-- 9. International Marketing Metrics and Performance Evaluation.-- 10. Future Trends in Strategic International Marketing
ER  -