Mike, Adam, author <br/><br/>
Internet marketing :  History, concept and strategies / 
by Adam Mike 
 - First edition 
 - New Delhi :  Random Publications LLP,   c2024 
 - v, 324 pages :  22 centimeters 
<br/><br/> Includes bibliographical references and index. 
<br/><br/>Contents: 1. Integrated Marketing Communications.-- 2. Market Analysis and Competitor Analysis.-- 3. Research Methodologies.-- 4. Survey and Measuring Purchase Behaviour.-- 5. Survey of Consumption Expenditure.-- 6. Securing E-Commerce: A Systematic Approach.-- 7. Electronic Commerce for Small to Medium Sized.-- 8. Promotion: Integrated Marketing Communication.-- 9. The Risks and Rewards of Electronic Commerce. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing<br/>Electronic commerce
<br/><br/><label>Dewey Class. No.: </label>BCir. 658.84  / M589i