TY  - BOOK
AU  - Mike, Adam, author
TI  - Internet marketing: History, concept and strategies 
U1  - BCir. 658.84 
PY  - 2024///
CY  - New Delhi
PB  - Random Publications LLP, 
KW  - Internet marketing
KW  - Electronic commerce
N1  - Includes bibliographical references and index; Contents: 1. Integrated Marketing Communications.-- 2. Market Analysis and Competitor Analysis.-- 3. Research Methodologies.-- 4. Survey and Measuring Purchase Behaviour.-- 5. Survey of Consumption Expenditure.-- 6. Securing E-Commerce: A Systematic Approach.-- 7. Electronic Commerce for Small to Medium Sized.-- 8. Promotion: Integrated Marketing Communication.-- 9. The Risks and Rewards of Electronic Commerce
ER  -