Yaverbaum, Eric, author <br/><br/>
Public relations for dummies / 
by Eric Yaverbaum 
 - Third edition 
 - Hoboken, New Jersey :  John Wiley & Sons, Inc.,   c2025 
 - xvi, 364 pages ;  22 centimeters 
 - Learning Made Easy .
<br/><br/> Includes index. 
<br/><br/>Contents: 1. What It Is, How It Works.-- 2. Brainstorming and Thinking Creatively.-- 3. Putting the PR Wheels in Motion.-- 4. Choosing the Right Medium for Your Message.-- 5. Creating Buzz.-- 6. The Part of Tens. 
<br/><br/><label>ISBN: </label>978-1-394-28487-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations
<br/><br/><label>Dewey Class. No.: </label>BCir. 659.2  / Y28p