TY - BOOK AU - Yaverbaum, Eric, author TI - Public relations for dummies SN - 978-1-394-28487-0 U1 - BCir. 659.2 PY - 2025/// CY - Hoboken, New Jersey PB - John Wiley & Sons, Inc., KW - Public relations KW - sears N1 - Includes index; Contents: 1. What It Is, How It Works.-- 2. Brainstorming and Thinking Creatively.-- 3. Putting the PR Wheels in Motion.-- 4. Choosing the Right Medium for Your Message.-- 5. Creating Buzz.-- 6. The Part of Tens ER -