Qualitative research in marketing and management : Doing interpretative research projects /
by Chris Hackley
- Third edition
- Abingdon, Oxon : Routledge, c2025
- xi, 304 pages ; illustrations : 22 centimeters
Includes bibliographical references and index.
1. Doing Qualitative Reseach Project.-- 2. Working in Theoretical Traditions of Interpretive Research.