Hackley, Chris, author

Qualitative research in marketing and management : Doing interpretative research projects / by Chris Hackley - Third edition - Abingdon, Oxon : Routledge, c2025 - xi, 304 pages ; illustrations : 22 centimeters

Includes bibliographical references and index.

1. Doing Qualitative Reseach Project.-- 2. Working in Theoretical Traditions of Interpretive Research.

978-1-03-255780-9


Research

BCir. 001.4 / H116q