Garcia, Lorma, S.P., author <br/><br/>
Strategic marketing management :  Integrating insight, innovation, and execution for sustained competitive advantage / 
by Lorma S.P. Garcia, Prackie Jay T. Acaylar and Erwin C. Zabala 
 - Quezon City :  Unlimited Books Library Services & Publishing, Inc.,  c2025 
 - xii, 214 pages ;  illustrations :  25 centimeters 
<br/><br/> Includes bibliographical references. 
<br/><br/>Contents: 1. Strategic Marketing Planning and Context.-- 2. Marketing Information Gathering and Analysis.-- 3. Strategy Development.-- 4. Marketing Strategies.-- 5. Product Innovation Strategies.-- 6. Optimizing the Marketing Mix: Strategic Approaches to Pricing,  Channels, and Communication.-- 7. Strategic Execution and Emerging Trends in Marketing.-- 
<br/><br/><label>ISBN: </label>978-621-427-281-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management
<br/><br/><label>Dewey Class. No.: </label>BFil. 658.84  / G165s