TY  - BOOK
AU  - Garcia, Lorma, S.P., author
AU  - Acaylar, Prackie Jay T.
AU  - Zabala, Erwin C.
TI  - Strategic marketing management: Integrating insight, innovation, and execution for sustained competitive advantage 
SN  - 978-621-427-281-5
U1  - BFil. 658.84 
PY  - 2025///
CY  - Quezon City
PB  - Unlimited Books Library Services & Publishing, Inc.
KW  - Marketing -- Management
N1  - Includes bibliographical references; Contents: 1. Strategic Marketing Planning and Context.-- 2. Marketing Information Gathering and Analysis.-- 3. Strategy Development.-- 4. Marketing Strategies.-- 5. Product Innovation Strategies.-- 6. Optimizing the Marketing Mix: Strategic Approaches to Pricing,  Channels, and Communication.-- 7. Strategic Execution and Emerging Trends in Marketing.--
ER  -