Navigating business research : From data to decision /
by Angelita Ong Camilar Serrano
- Intramuros, Manila Unlimited Books Library Services & Publishing, Inc., c2025
- x, 244 pages ; 25 centimeters
Includes bibliographical references.
Contents: 1. Introduction to Business Research.--2. Research Problems.--3. Sampling and Samples.--4. Research Design.--5. Literature Review.--6. Data Collection.--7. Data Analysis.--8. Ethics in Business Research.--9. Reporting Findings.--10. Conclusion and Recommendations.--11. Implications of Research Findings.