Bairan, Bonifacio P., author <br/><br/>
Principles of market research / 
by Bonifacio P. Bairan 
 - Intramuros, Manila :  Unlimited Books Library Services & Publishing, Inc.,  c2025 
 - xii, 258 pages ;  25 centimeters 
<br/><br/> Includes bibliographical references. 
<br/><br/>Contents: 1. Introduction to Market Research and the Research Process.--2. Market Research Design and Data Identification.--3. Sampling in Market Research.--4. Qualitative Market Research.--5. Marketing Research.--6. Quantitative Data Collection Methods.--7. Measurement and Questionnaire Design. 
<br/><br/><label>ISBN: </label>978-621-427-241-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Research 
<br/><br/><label>Dewey Class. No.: </label>BFil. 658.8   / B1619p