TY  - BOOK
AU  - Bairan, Bonifacio P., author
TI  - Principles of market research
SN  - 978-621-427-241-9
U1  - BFil. 658.8  
PY  - 2025///
CY  - Intramuros, Manila
PB  - Unlimited Books Library Services & Publishing, Inc.
KW  - Marketing -- Research
N1  - Includes bibliographical references; Contents: 1. Introduction to Market Research and the Research Process.--2. Market Research Design and Data Identification.--3. Sampling in Market Research.--4. Qualitative Market Research.--5. Marketing Research.--6. Quantitative Data Collection Methods.--7. Measurement and Questionnaire Design
ER  -