Bairan, Bonifacio P., author <br/><br/>
Industrial marketing / 
by Bonifacio P. Bairan 
 - Quezon City :  Unlimited Books Library Services & Publishing, Inc.,  c2025 
 - xi, 235 pages ;  25 centimeters 
<br/><br/> Includes bibliographical references. 
<br/><br/>1. Introduction to Industrial Marketing.-- 2. Understanding the Industrial Market.-- 3. Industrial Marketing Strategy.-- 4. Product and Service Marketing.-- 5. Pricing Strategies.-- 6. Distribution Channels.-- 7. Integrated Marketing Communications.-- 8. Sales and Relationship Management.-- 9. Digital Transformation in Industrial Marketing.-- 10. Future Trends and Challenges. 
<br/><br/><label>ISBN: </label>978-621-427-262-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>BFil. 659.105  / B1619i