TY  - BOOK
AU  - Bairan, Bonifacio P., author
TI  - Industrial marketing
SN  - 978-621-427-262-4
U1  - BFil. 659.105 
PY  - 2025///
CY  - Quezon City
PB  - Unlimited Books Library Services & Publishing, Inc.
KW  - Marketing
N1  - Includes bibliographical references; 1. Introduction to Industrial Marketing.-- 2. Understanding the Industrial Market.-- 3. Industrial Marketing Strategy.-- 4. Product and Service Marketing.-- 5. Pricing Strategies.-- 6. Distribution Channels.-- 7. Integrated Marketing Communications.-- 8. Sales and Relationship Management.-- 9. Digital Transformation in Industrial Marketing.-- 10. Future Trends and Challenges
ER  -