Camilar-Serrano, Angelta Ong, author <br/><br/>
Mastering services marketing :  Strategies for success in a dynamic marketplace / 
by Angelita Ong Camilar-Serrano 
 - Intramuros, Manila, Philippines :  Mindshapers Co., Inc.,  c2025 
 - xii, 207 pages ;  25 centimeters 
<br/><br/> Includes bibliographical references.  
<br/><br/>1. Introduction to Services Marketing.-- 2. Consumer Behavior in Services.-- 3. Service Design and Innovation.-- 4. Developing Service Products and Brands.-- 5. Pricing Strategies for Services.-- 6. Service Delivery and Distribution.-- 7. Integrated Marketing Communications for Services.-- 8. Managing Service Quality and Customer Experience.-- 9. The Future of Services Marketing. 
<br/><br/><label>ISBN: </label>978-621-406-404-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing	<br/>Customer services
<br/><br/><label>Dewey Class. No.: </label>BFil. 658  / C146m