TY  - BOOK
AU  - Camilar-Serrano, Angelta Ong, author
TI  - Mastering services marketing: Strategies for success in a dynamic marketplace 
SN  - 978-621-406-404-5
U1  - BFil. 658 
PY  - 2025///
CY  - Intramuros, Manila, Philippines
PB  - Mindshapers Co., Inc.
KW  - Service industries--Marketing	
KW  - Customer services
N1  - Includes bibliographical references.; 1. Introduction to Services Marketing.-- 2. Consumer Behavior in Services.-- 3. Service Design and Innovation.-- 4. Developing Service Products and Brands.-- 5. Pricing Strategies for Services.-- 6. Service Delivery and Distribution.-- 7. Integrated Marketing Communications for Services.-- 8. Managing Service Quality and Customer Experience.-- 9. The Future of Services Marketing
ER  -