TY  - BOOK
AU  - Yildirim, Gokhan
AU  - Kubler, Raoul
TI  - Applied marketing analytics using R/ 
SN  - 9781529768725
U1  - BCir. 658.83 
PY  - 2023///
CY  -  London
PB  - Sage, 
KW  - Marketing
KW  - Marketing -- Data processing
N1  - Include index; Contents: Chapter 1: Introduction-- Chapter 2: Customer Segmentation-- Chapter 3: Marketing Mix Modelling-- Chapter 4: Attribution Modelling-- Chapter 5: User Generated Data Analytics-- Chapter 6: Customer Mindset Metrics-- Chapter 7: Text Mining-- Chapter 8: Churn Prediction and Marketing Classification Models With Supervised Learning-- Chapter 9: Demand Forecasting-- Chapter 10: Image Analytics-- Chapter 11: Data Project Management and General Recommendations
ER  -