Sarabia, Roberto Castaneda editor <br/><br/>
Global marketing management/ 
edited by Roberto Castaneda Sarabia 
 - Canada :  Toronto Academic Press.,  c2025 
 - xiii, 264 pages ;  illustrations :  25 centimeters 
<br/><br/> Includes indices. 
<br/><br/>Contents: CHAPTER 1: UNDERSTANDING INTERNATIONAL MARKETING-- CHAPTER 2: GLOBAL MARKETING ENVIRONMENT-- CHAPTER 3: MARKETING SEGMENTATION, TARGETING, AND POSITIONING-- CHAPTER 4: MARKET ENTRY STRATEGIES-- CHAPTER 5: EXPORT MARKETING-- CHAPTER 6: BRANDING IN MARKETING-- CHAPTER 7: INDUSTRY 4.0 ANDIMPACT ON GLOBAL MARKETING-- CHAPTER 8: INTERNATIONAL MARKETING RESEARCH 
<br/><br/><label>ISBN: </label>978-1-77956-296-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management<br/>Business
<br/><br/><label>Dewey Class. No.: </label>BFil. 658.84  / G5621