TY  - BOOK
AU  - Sarabia, Roberto Castaneda editor
TI  - Global marketing management
SN  - 978-1-77956-296-4
U1  - BFil. 658.84 
PY  - 2025///
CY  - Canada
PB  - Toronto Academic Press.
KW  - Marketing -- Management
KW  - Business
N1  - Includes indices; Contents: CHAPTER 1: UNDERSTANDING INTERNATIONAL MARKETING-- CHAPTER 2: GLOBAL MARKETING ENVIRONMENT-- CHAPTER 3: MARKETING SEGMENTATION, TARGETING, AND POSITIONING-- CHAPTER 4: MARKET ENTRY STRATEGIES-- CHAPTER 5: EXPORT MARKETING-- CHAPTER 6: BRANDING IN MARKETING-- CHAPTER 7: INDUSTRY 4.0 ANDIMPACT ON GLOBAL MARKETING-- CHAPTER 8: INTERNATIONAL MARKETING RESEARCH
ER  -