Selnes, Fred <br/><br/>
Marketing management :  A customer-centric approach / 
by Fred Selnes and Even J. Lanseng 
 - London :   SAGE Publications Ltd.,  c2025 
 - xvi, 341 pages ;  illustrations :  25 centimeters 
<br/><br/> Includes references and indeces. 
<br/><br/>Contents: 1 Introduction to marketing management-- 2 Competitive dynamics-- 3 Customer behaviour-- 4 Marketing communication-- 5 Customer portfolio management-- 6 Product category management-- 7 Brand management -- 8 Developing the strategic marketing plan 
<br/><br/><label>ISBN: </label>978-1-5296-2424-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management<br/>Business
<br/><br/><label>Dewey Class. No.: </label>BCir. 658.84  / Se492m